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Cookie Policy

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When you visit the website, we may send one or more cookies – a small text file containing a string of alphanumeric characters – to your computer that uniquely identifies your browser and allows Hello Dark to help you log in faster and enhance your navigation through the website. A cookie does not collect personal information about you.

Hello Dark uses both session cookies and persistent cookies. A persistent cookie remains on your hard drive after you close your browser. Persistent cookies may be used by your browser on subsequent visits to the website. Persistent cookies can be removed by following your web browser’s directions. A session cookie is temporary and disappears after you close your browser. You can reset your web browser to refuse all cookies or to indicate when a cookie is being sent.

Some cookies are necessary to enable our website to provide functions such as remembering your shopping bay items. If you remove these cookies then some aspects of this website may not work properly.  Other cookies are desirable as they remember choices you make such as language and search parameters, such as size, colour or product line and collect information about your browsing habits in order to help us and advertisers make suggestions relevant to you and your interests. They remember the websites you have visited and that information is shared with other parties such as advertisers. For example we use third parties to provide you with more personalised advertisements when visiting other websites. Other cookies help us to analyse how users navigate the website. None of these cookies show personal details from which your individual identity can be established. Some features of the Service may not function properly or at all if the ability to accept cookies is disabled. You can change the settings on your browser to prevent cookies being stored on your computer or mobile device without your explicit consent. Your browser “help” section will normally provide details on how to manage the cookie settings.

Cookies are also used on this website for the following third party services: Facebook Like and Share Button, Twitter Follow and Retweet button, Google +1 button, and if videos are embedded from sites such as YouTube of Vimeo etc, they may set their own cookies that are beyond our control. Some of these services may be used to track your behaviour on other websites and we have no control over this.

The website will comply with Do Not Track browser settings, where supported, for certain cookies. Cookies with a red asterisk next to their names will not be set if your browser has Do Not Track enabled, even if you have accepted cookies.


If you are a natural person (that is to say an individual), you have the following rights with respect to your personal data. When exercising any of the rights listed below, in order to process your request, we may need to verify your identity for your security. In such cases we will need you to respond with proof of your identity before you can exercise these rights.

The right to access information we hold on you At any point you can contact us to request the information we hold on you as well as why we have that information, who has access to the information and where we obtained the information from. Once we have received your request we will respond within one month. There are no fees or charges for the first request but additional requests for the same data may be subject to an administrative fee.

The right to correct and update the information we hold on you. If the data we hold on you is out of date, incomplete or incorrect, you can inform us and your data will be updated.  Details about retention periods can currently be found on the ICO (Information Commissioner’s Office) website

The right to have your information erased If you feel that we should no longer be using your data or that we are illegally using your data, you can request that we erase the data we hold. When we receive your request we will confirm whether the data has been deleted or the reason why it cannot be deleted (for example because we need it for our legitimate interests or regulatory purpose(s)).

The right to object to processing of your data. You have the right to request that we stop processing your data. Upon receiving the request we will contact you and let you know if we are able to comply or if we have legitimate grounds to continue to process your data. Even after you exercise your right to object, we may continue to hold your data to comply with your other rights or to bring or defend legal claims. If the data is needed to enable us to comply with a contract we have with you then if we can no longer perform the contract we may notify you to say that the contract will need to be terminated if you maintain your right to object to the processing of your data.  We will give you a reasonable period to consider what you want to do and if you maintain your view then we may notify you that the contract will need to be terminated.  

The right to data portability. You have the right to request that we transfer some of your data to another controller. We will comply with your request, where it is feasible to do so, within one month of receiving your request.

The right to withdraw your consent to the processing at any time of any data to which consent was sought. You can withdraw your consent easily by telephone, email, or by post (see Contact Details below).

The right to object to the processing of personal data where applicable.

The right to lodge a complaint with the Information Commissioner’s Office.

If we wish to use your personal data for a new purpose, not covered by this Data Protection Notice, then we will provide you with a new notice explaining this new use prior to commencing the processing and setting out the relevant purposes and processing conditions. Where and whenever necessary, we will seek your prior consent to the new processing.

You can contact the Information Commissioners Office on 0303 123 1113 or via email or at the Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire. SK9 5AF.


While visiting the website, you may link to websites operated by third parties or you may have come to the website using a link found in another website. This does not mean that we endorse these website(s) or the goods or services they provide. We do not make any representations or warranties about any website(s) that may be linked to the website(s). Such other website(s) are independent from us, and we have no control over, or responsibility for their information, products or activities.

In addition, our privacy practices may differ from those of these other website(s). If you provide personal information at one of those website(s), you are subject to the privacy policy of the operator of that website(s), not our Privacy Policy. Please make sure you understand any other website’s privacy policy before providing Personal Information.


You may opt out of:  (a) receiving email communications such as email newsletters and promotional emails by following the instructions provided at the bottom of each email, clicking the “unsubscribe” button at the bottom of emails we sent you; or (b) receiving promotional email communications by emailing us at info@Hello  Please allow up to ten (10) business days for changes to your email preferences to take effect.  During that time, you may continue to receive email communications from us that were already in process.  Opting out of receiving website communications will not affect your receipt of service-related communications such as payment confirmations.

You may opt out of online and mobile website advertising.  You can opt out of internet-based and mobile advertising on your mobile device by visiting TRUSTe’s Ad Preference Manager, currently available at

Our products and services may use Google Analytics Advertising Features and its associated tracking technologies to help display our ads you see on other sites, and to help us manage and optimize our online advertising efforts. To opt out of Google Analytics Advertising Features, visit Google’s Ad Settings page, currently located at  website users can also access the Google Analytics Opt Out Browser Add-on, currently located at

We may work with Facebook and Apple to provide analytics in connection with our website, including our mobile applications. For more information about Facebook’s privacy practices, you may visit, and for Apple’s privacy policy, click here 

We work with Adalyser, an analytics platform that is used to measure response to TV advertising. 

Cookie nameTypeData storedPurpose
__adal_caPersistentTraffic source / campaign dataStore which advertising campaign drove a user to visit
__adal_cwPersistentVisit timestampTie back conversion events to earlier visits
__adal_idPersistentDevice ID (generated)Uniquely identify a device

You can opt out of receiving online behavioural or internet based advertising by using the tools located at the Digital Advertising Alliance’s consumer choice page, currently available at or the Network Advertising Initiative (NAI) opt out tool currently available at

We will also follow the European Interactive Advertising Digital Alliance (EDAA) guidelines for online advertising and you may opt out via it’s opt out program, currently available at 

When using the ad industry opt out tools described above, note that:  (a) if you opt-out we may still collect some data about your online activity for operational purposes (such as fraud prevention) but it won’t be used by us for the purpose of targeting ads to you; (b) if you use multiple browsers or devices you may need to execute this opt out on each browser or device; and (c) other ad companies’ opt-outs may function differently than our opt-out.  We do not make any representations or warranties about such opt-out services. Such services are independent from us, and we have no control over, or responsibility for their performance.

Registered users who have provided their cell phone number to us may remove it from within their personal profile settings. If you prefer not to receive text or wireless promotional communications on your mobile device, you can opt out by replying STOP.

You may ask us to delete your Personal Information from our system, however, because we archive and keep track of past transactions, you cannot delete information associated with past transactions or archived information on the website.  Please also update your Personal Information if it changes.

Registered users may terminate their registration at any time, for any reason, by contacting us. Terminating your registration will not necessarily remove previous public comments or other user content on public display on the website.  You understand it may be impossible to delete Personal Information entirely because of backups and records of deletions.  If you wish to cancel your subscription/account on the website or delete your Personal Information previously provided to us, you may send your request to us at and indicate in the body of your communication your request.

If you do not receive a response from us to any emails you send to us within ten (10) business days, please send us another email as your original email may not have been received


Log file information is automatically reported by your browser each time you access a web page. When you register with or view our Website, our servers automatically record certain information that your web browser sends whenever you visit any website. These server logs may include information such as your web request, Internet Protocol (“IP”) address, browser type, referring / exit pages and URLs, number of clicks, domain names, landing pages, pages viewed, and other such information.


Hello Dark reserves the right, at its sole discretion, to change, modify or otherwise alter this Cookie Policy at any time. Such changes and/or modifications shall be posted on the Hello Dark website and shall be effective immediately upon the posting thereof. Please review this Policy periodically. Your continued use of the Hello Dark website and online membership following the posting of changes and/or modifications to this Policy will constitute your acceptance of the revised Policy.


Hello Dark welcomes your questions and comments by email:

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